Brand analysis and strategic planning

  • Assist in analysing your brand along with management team
  • Draft strategic marketing and public relations objectives
  • Set strategic marketing and public relations goals
  • Align marketing objectives and goals in a detailed annual strategy for execution

Broadly defined the annual strategy may include

  • Monthly social media content focus and engagement guidelines customised to suit your brand
  • Monthly digital communications (blogs/newsletters) content customised to communicate with your target audience and database
  • Monthly media engagement with targeted print and online media titles customised to reach your target audience
  • Monthly influencer engagement with targeted trade and industry influencers customised to reach your brand goals
  • Action planning and execution
  • Our team will be actively involved with every aspect of your annual marketing and communications plan from conceptualisation to execution
  • Our team joins forces with a third party to offer detailed media monitoring services
  • Our team focus on print, digital as well as broadcast media

Marketing and Public Relations Services

  • Brand Analysis
  • Annual marketing and public relations strategies
  • Monthly content strategies for social media and digital platforms
  • Destination Marketing
  • Press releases and press drops
  • Profile building of key personalities
  • Brand building, awareness, positioning and corporate identity
  • Media relations, events and engagement
  • Trade and influencer relations, events and engagement
  • Social Media Management
  • Database marketing

Why choose Cape Wine Farms as your business partner?

  • We are wine industry focused
  • We have a small client portfolio
  • Our clients receive the individual attention they deserve
  • We have more than fifteen years practical wine industry experience
  • Our packages are customised to suit your needs
  • We offer cost effective packages
  • Our strategic approach ensures that your marketing efforts are focused and aligned with your business goals
  • We've worked with some of South Africa's most iconic brands
  • We have a young, dynamic and energetic team
  • We will make your brand stand out in the crowd