We are delighted to announce that the now established and popular marketing business, Cape Wine Farms - which up until recently mostly consisted of a mobile application and digital marketing, has branched out and added a new division which will for the most part specialise in the positioning, marketing and public relations of South African wine brands.
Tanja Fourie is no stranger to the South African wine industry and with extensive practical wine industry experience and qualifications, spread over some fourteen years in marketing and public relations, we are proud to announce that she has joined the Cape Wine Farms team as director of public relations.
Due to popular demand and ongoing requests from current clientele for marketing and public relations support, the Cape Wine Farms team has made a strategic decision to grow the brand even further which will allow them to offer unique marketing & communications packages customised to suit the South African wine industry's needs.
‘We believe in the power of communicating authentic brand stories and the positive impact it has on brand positioning’ says sales and marketing director, Héloise Louw who has built the Cape Wine Farms brand from what started as a weekend hobby to a marketing powerhouse in the industry. ‘As a team, Tanja and I will work closely with our clients to develop their unique brand architecture ensuring competitive positioning and ultimately sharing the essence of the brand with key media titles, trade, influencers and consumer targets.’
Because of their extensive combined wine industry experience, the Cape Wine Farms team is very knowledgeable about the complete spectrum of which procedures to follow strategically and how to do it in order to ultimately reach the desired objectives. ‘Even more important - we can determine what makes sense for each of our clients' unique brands and strategic objectives’, says Héloise.
The Cape Wine Farms unique offering does not only include media partnership and influencer marketing but Cape Wine Farms also offers listing packages on their mobile application, digital marketing services (social media, blogs, newsletters) and promotions of clients events and unique offerings to our large captive consumer database.
‘I am overwhelmed with excitement about this new chapter in my career and for joining forces with Héloise and the rest of the team. I’ve been fortunate throughout my career to work alongside, and represent, what I believe to be some of our industry’s most iconic wine brands. I’m looking forward to taking my knowledge and practical experience and apply this to our clients in order to build more iconic South African brands’ says Tanja.
‘Together Héloise and I will be a formidable team and surely a marketing and public relations force to be reckoned with - just watch this space!’.